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Social Media is here to stay!

Social Media is an increasingly important channel on which brands need to have a presence.*

91% of marketers indicated they were employing social media for marketing purposes with at least 67% planning on increasing their use of blogs, Facebook, video/YouTube, Twitter and LinkedIn

The number-one advantage of social media marketing was identified as generating exposure for the business, indicated by 85% of all marketers, followed by increasing traffic (63%)

A significant percentage of participants strongly agreed that overall marketing costs dropped when social media marketing was implemented *

*2010 Social Media Marketing Industry Report


brand visibility /
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