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Why Social Media Research?

Social Media research is......

a window into naturally occurring behaviours

listening to what your customers want to talk about

a way of re-introducing a social context

a real-time stream of data

complementary to traditional market research

This makes social media the richest insights field ever.

Social Media research will help you to...

build your digital visibility and online presence.

find out what interests your customers, allowing you to focus your products, innovations and offers

match the language that your customers use to help you to build more effective communication (on and offline)

connect directly with key influencers - so they do your marketing for you!

gather early customer feedback in response to your initiatives

participate in and influence consumer conversations

build customer retention and loyalty

monitor & counter competitor activity

speaking the
customer's language
how to join the
the influencers!