Why Social Media Research?
Social Media research is......
a window into naturally occurring behaviours
listening to what your customers want to talk about
a way of re-introducing a social context
a real-time stream of data
complementary to traditional market research
This makes social media the richest insights field ever.
Social Media research will help you to...
build your digital visibility and online presence.
find out what interests your customers, allowing you to focus your products, innovations and offers
match the language that your customers use to help you to build more effective communication (on and offline)
connect directly with key influencers - so they do your marketing for you!
gather early customer feedback in response to your initiatives
participate in and influence consumer conversations
build customer retention and loyalty
monitor & counter competitor activity