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Influencing the influencers

All Social Networkers are equal - but some Social Networkers are more equal than others!

Adaption of Animal Farm, George Orwell

We are learning more & more about Social Media Behaviours, BUT we need to pay attention to the more active participants in Social Media especially those with large networks of their own. 'Influencing the Influencers' is the ultimate route to Word of Mouth online.

'As some people post a lot more content than others, a significant proportion of non commercial web content is published by a relatively few sources. How much you have posted affects the content you post - and what you say. We need to factor in a measure for curation for every piece of data we examine and identify those who create and the fans who link comment and forward'

John Griffiths - Planning Above and Beyond

brand visiblity /
what's your buzz?
speaking the
customer's language
how to join
the conversation
the influencers!
who is doing
it well?
the liveinsights
team can help