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Speaking the customer's language

Structured Listening

Cutting through the noise and hearing the signal

Listening within a framework that gives shape and meaning to the wealth of data available

Using NLP techniques to identify frequently occurring 'language patterns and metaphors' in online content

Helping you to speak to your customers in a language that engages them and keeps them interested

Unsolicited online content is ideal for these techniques as they work best when customers are speaking in their natural conversational patterns rather than responding to specific questions.

Speaking their language

We help you to:

Get closer to your customers and positively influence their behaviour through skilful use of language

Build rapport with your customers on your own social media platforms in a way that gets your message across, engages them and gives them the feeling that they are being listened to and valued

Spread the word further and gather and make sense of unsolicited feedback from open public communities

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